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Many businesses are scrambling to build the next killer app or implement AI, chatbots or wearables into their services. But our view is that they are funding technology rather than solutions, investing heavily in transient technologies without truly understanding the needs of their users. In many larger organizations, this is compounded by an outdated approach to building and launching new digital products—a process that is often very slow, rigid, and resource-intensive.amazingseodigital Technology has allowed businesses to get closer to their customers than ever before. But many of those businesses are still frightfully distant from the people they’re serving. Advancement in technology alone won’t help you move the needle on user engagement, nor win the hearts, minds and business of your customers. To help you understand which digital health companies are defying the odds and thriving in a crowded market, therefore, we’ve collated a list of the most popular examples of digital health products. As you’ll see, what separates the following products from the rest is the way in which they directly address urgent needs in the healthcare landscape, as well as their endorsements by reliable professionals. Most of the following companies have been evaluated and approved by the Food and Drug Administrating, and those that haven’t (such as GENERIS) include peer-approved studies and physician testimonials on their websites to engender customer trust. User needs are more important than technology trends If you task your team with finding a way to take advantage of an exciting new technology and integrate it into your service, the results will likely fall short of expectations. Instead, you need to focus on how the technology can support real human needs and behavior. Instead of looking for innovative ways to squeeze a new technology (such as a chatbot) into your services, you should instead speak to users first and understand specifically what their needs are. Then build apps that address these needs. To address user needs, you need to think like a designer Tim Brown, co-founder of IDEO and a prominent spokesperson for the potential of great design, writes: